Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Monday, January 25, 2010

New Color Study and Logo

I’ve been working on my color for the coffeeshop debate illustration and my basic branding materials.
For the debate piece, I pushed the color to be less literal and less busy. Too much fought for the viewer’s attention in the first piece, so I went back to my value study and reworked the colors and patterns. I also played with warm and cool colors to direct the viewer's eye and create a mood within the space.

As I’ve mentioned, I’m updating my style and my old website, postcards, and logo don’t fit anymore. I’m bringing these up-to-date, starting with my logo. None of the computerized fonts I’ve tried worked, so I decided to go with a hand-lettered approach:

I'm happy with the result and I think it really works with some of my newer illustrations.

I'd love to hear your thoughts, enjoy!